Trade Information Brief: Furniture

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The aim of this Trade Information Brief (TIB) is to offer a short outline of the global furniture market in order to determine what opportunities exist for furniture producers in the Southern African Development Community- hereafter only referred to as SADC. This is needed due to the fact that global markets have generally become more complex, differentiated and demanding, which makes it increasingly difficult for small, medium and micro-sized enterprises (SMMEs) in the region to orientate and follow the rapid changes that occur. The purpose of this TIB is not to offer an in-depth market study of the various regions or countries, instead it should be considered a first-step analysis of the current global trends. As a consequence of this the focus will be on the major exporters and importers of furniture - in order to firstly determine who the main competitors are, secondly which markets these economies export furniture to and thirdly who SADC producers should export to and what they need to focus on in order to expand their market share in an increasingly competitive global furniture market.
Furniture TIB.pdf1.05 MB